What kind of Media institution might distribute your media product and why?
The website I have designed is designed for the charity or conserving animals and endangered species’. Many animal charities or companies that support animals may want to help with the distribution to show to their public that they also care about the issue.
Popular online search engines are almost always willing to allow a smaller site to post a small link or search bar that links to the search engine homepage, to promote popularity of the search engine. This would also be a great way to distribute the website as most sites would be keen to participate in the ‘hits for hits’ plan put forward by the smaller site. In exchange the main search engine will promote my site because of the deal.
TV and Radio, although costly, are proven to be popular forms of media, through adverts. By paying for short audio clips (for radio) and short visual commercials (for TV) in appropriate slots, the money spent on this advertising would instantly be earnt back in donations from people watching and listening. The adverts would have to be in a convenient and popular place though, for maximum public donations.
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