Monday, 10 May 2010

In what ways does your media product use, develop or challenge forms and conventions of real media products?

'Cambridge Animal Sanctuary' is the media product I will be evaluating. It is a charity website and its function is to promote my made up zoo and to receive donations from the public in order to keep my zoo in operation.
I looked at the website for the London Zoo for inspiration on how to design my site. Their format was attractive yet simple as the navigation was easy, which is essential to the average internet browser. An example of this would be to use the same site menu bar located somewhere on each page. This bar would contain links to other pages on my site, such as ‘home’ and ‘donate’. An example of the London Zoo page is shown below.

I created a website template which followed trendy styles, often used by many other sites. For example: We placed our logo at the top of the page in the far left corner with the initials of the zoo. We fashioned the logo using ‘Photoshop’, principally the word processing tool.
As I mentioned before, conventionally it is accepted to have a navigation bar near the top of the screen and our site is no different. The bar is repeated on every page to make it consistent and easy to use for any site visitors. Beneath the bar sits a small gap in the page which is used to emphasize the separation between the title bar and the content of the page so as not to confuse any online guests; its indirect job is also to spread out the page in order to keep it looking organized and efficient. We created our own footer, using a selection of photographs related to the zoo. We believe this keeps our page looking innovative, because it is a feature we did notice on any other sites during the research stage. Our footer is shown below.

The content of the website was the creation of my group and me. We generated all of our photographs, icons, and page layouts.

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