We handed out over twenty-five questionnaire surveys to several demographics and worked out who we thought our target audience would be. We were careful to ensure that the questions we used were not biased and clearly stated our aims of looking for the public’s preferences and behaviors.
The surveys helped us clearly establish who we should aim for our target audience to be. We discovered that those between the ages of 21-30 receiving an income up to twenty thousand pounders per year we more likely to donate on a regular basis to animal conservation charities.
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